Fresh Products
Task
Development of a new corporate and packaging design for the organic brand WASGAU.
Background
The standard as well as the organic fresh produce are known for their green WASGAU logo. The overall color or the packaging for the organic produce was kept pure with its green color, whereas the packing for the standard produce a light woodgrain color is. This a way we can differentiate both categories, whilst keeping the eye candy at an all-time high.
Implementation
Launch: 2018
Roll-Out: Q4 2018 | Around 200 Products
Meat Products
Task
Development of a new corporate and packaging design for the organic brand WASGAU.
Background
The standard as well as the organic meat produce are known for their red WASGAU logo. The packaging from the organic products keeps its green packaging and the standard products keeps its red sticker, however a newly designed light woodgrain background. Follow the constomer request is most of the celegory specitic textures visualized with the colored (especially by the stanard products).
Implementation
Launch: Q2 2018
Roll-Out: Q4 2018 | Around 200 Products
Baked Goods
Task
Development of a new corporate and packaging design for the organic brand WASGAU.
Background
The standard as well as the organic baked goods are known for their orange-yellow WASGAU logo. The packaging from the organic goods follows the other products suit in that its green, whilst the standard produce are updated with the light woodgrain design.
Implementation
Lauch: Q1 2018
Roll-Out Q4 | Around 200 Products