Task

The relaunch of the VILSA light "H2Obst" spritzers in a new label design with a stronger sub-brand.

Background

The refreshing light spritzers now appear in a completely new look!

Thanks to a high proportion of white, the focus is directly on the realistic fruit representations and illustrative elements that make the flavour literally tangible on the tongue. All flavours are based on an apple with a watercolour structure in the background. Its subtle presence in the respective colours of the varieties links the spritzers together and at the same time creates a unique recognition feature. A design that invites you to savour the moment and feel the connection to nature.

Implementation

Launch: 2023 | 4 products