Task

Development of an isotonic sports drink label under the brand name "go!d.

Background

Go!d is a licensed brand of the Deutsche Sporthilfe. In cooperation with VILSA, 0.10€ is donated with every bottle sold. Buyers can thus actively support national athletes. A dynamic, bright label was designed with fresh photo illustrations of the fruits, which border the left and right side of the brand. The design is subtle in the German colors to support the competitive sports component. The diagonal white area and typo create movement and an energetic effect.

Implementation

Launch: 2021 | 1 product