Task

Development of different family boxes of the ice varieties Kaktus and Frubetto as well as a mixed family box.

Implementation

Launch: 2006

Roll-Out: 2006 I 3 Sorten

Creative Direction bei Syndicate Brand & Corporate Design AG

Task

Design development for 8 products. Visualisation of “light indulgence” without loss of appetite.

Background

With the Frubetto brand Schoeller conducted the transfer from impulse-ice to family-boxes positioned

in the mid-price segment of the market.

Implementation

Launch: 2007

Roll-Out: 2007 | 8 products

Creative Direction bei Syndicate Brand & Corporate Design AG