STRAIT THERAPY

Task

Design relaunch of Schwarzkopf Professional Strait Styling products.

At the relaunch it was important to keep the recognition to the old design.

Background

The market for curl straightening products is growing steadily. This took Schwarzkopf as an opportunity, the already existing range of

Continue to expand the Strait Therapy range while rejuvenating the design.

Implementation

Launch: November 2012

Roll-Out: 2012 | 6 Produke