IGORA VIBRANCE

Task

After the successful design relaunch of Igora Royal, in febuary 2011 the design of Igora Vibrance has also been redesigned and launched with a new fresh appearence.

Background

Generating a common image for the two ranges under the brand Igora but leaving enough free space for both ranges at the same time was the challenge.

Implementation

Launch: 2011

Roll-Out: 2011 I 1 product