HEARTHY DOUGH

Task

Design relaunch of existing RUF brand products. There will be a new design development that sets itself apart from the existing market. In addition to the well-known cake mixes, the RUF range also includes gluten-free and natural products.

Background

Hearty: the spicy baking mixes complete the extensive sweet back assortment of RUF. Emphasis is placed in the design in addition to the adaptation in the delicious, natural product images.

Implementation

Launch: September 2013

Roll-out: 2014