FINE PASTRIES

Task

Design relaunch of existing RUF brand products. There will be a new design development that sets itself apart from the existing market. In addition to the well-known cake mixes, the RUF range also includes gluten-free and natural products.

Background

Special reason: Baking mixes for the cold season are also part of the extensive RUF assortment. Baking mixes and decor mix in the winter style were designed with the focus on enjoyable, delicious product illustrations.

Implementation

Launch: September 2013

Roll-out: 2014