FAVOURITE DESSERT

Task

Design relaunch of existing RUF brand products. There will be a new design development that sets itself apart from the existing market.

In addition to the well-known cake mixes, the RUF range also includes gluten-free and natural products.

Background

Launch of a younger dessert product range, which is based on the varieties of trendy flavors.

Implementation

Launch: September

2013 Roll-out: 2014