Task

Design relaunch of existing RUF brand products. There will be a new design development that sets itself apart from the existing market. In addition to the well-known cake mixes,

the RUF range also includes gluten-free and natural products.

Background

Also for the preparation of bases such as sauces, semolina pudding or waffle dough RUF offers a product line. When designing the visualization is based on fun cooking and preparation in the foreground.

Implementation

Launch: September 2013

Roll-out: 2014