Task

Design relaunch of existing RUF brand products. There will be a new design development that sets itself apart from the existing market. In addition to the well-known cake mixes, the RUF range also includes gluten-free and natural products.

Background

The company, which has been in existence since 1920, wants to reorganize itself in the market and inspire new and old customers with a new, creative design.

Implementation

Launch: September 2013

Roll-out: 2014