Task

Development of a high-quality cosmetics line from organic-aloe vera with the highest, natural premium claim.

Background

The company Pharmos Natur wants to offer another range of products in addition to its high-quality Green Luxury range of cosmetics.

which responds to the highest demands of the skin. Pharmos Natur Organic contains pure-organic aloe and is only available in selected beauty studios and spas.

Implementation

Launch: 2012

Roll-Out: 2012 | 6 products