This year, as part of the overall relaunch for Naturata, we have also revised further categories in the spirit of sustainability.

For the vanilla products, we left the usual path of photorealistic ingredient representation in the best-food segment and focused on illustrations to highlight the special quality of the vanilla. The challenge was to create a unified design for three very different packaging materials that nevertheless did not ignore the USP of the brand and the appetite appeal of the product.

In addition to the professional view of the design we also place increased emphasis on sustainable packaging production. For example, the carton of the overpack is made of recycled material. But that’s not all: both the packaging and the vanilla itself are produced in a climate-neutral way! Both the corresponding icon on the front and the myclimate certificate on the back of the packaging distinguish this exemplary environmentally friendly production.