The design for Naturata this year ran under the motto "challenging packaging materials". So we had to rethink a bit and were able to add another facet to our expertise in packaging design:

the extreme vertical format of the tubes together with the digital printing technology made it impossible to use our usual gradients. So we broke new ground - without losing sight of the actual Naturata corporate design. This is how the new design of the tubes for mayonnaise, remoulade and mustard came about.

Variety differentiation is communicated via color in the strongly enlarged > - character and simply illustrated ingredient illustrations. The connection to the brand is established by theclassical brand colour and a typographic adaptation as specified in the Naturata Design Manual.

Naturata tubes are generally distinguished by their climate-neutral production. The mustard tubes go even one step further: digital printing in 4C and the use of illustrations enable a more sustainable printing process, as no pantone tones are used here and - in contrast to photos - it is possible to omit colour from illustrations.