Task

Design relaunch of Naturata's "Sugar" product category in line with the new corporate design guidelines launched in 2017.

Background

The different types of sugar belong to the basic products and are structured accordingly. The differentiation of the varieties runs via the colored bar and the image of the respective sugar, which encloses the well-tried more-than sign. 

What is special about this design, however, is the reduction of the color channels. The usual cream tone was dispensed with, i.e. less color was used. The result is a particularly sustainable design, which has lost none of its uniqueness and impact. 

Implementation

Launch: Summer 2019

Roll-Out: Autumn 2019 | 10 products