Task

Design relaunch of the category "Atlantik Meersalze" by Naturata in the sense of the new, 2017 launched corporate design guidelines for Core / Basis products.

Background

The Atlantic sea salts are to be integrated into the new design concept of seasonings. It was important to present the product in a realistic way. For this, the customer opted for a viewing window. Due to the fact that the products hardly differ visibly, however, measures had to be taken to increase the differentiation of types: each viewing window is surrounded by a colored outline of the ">" symbol, picked up in the typography and added to the category-specific spoon image in the lower area matching jewelry flower added. The iconology of the Reasons to Believes is here, classically for the core range, played in detail on the product front.

Implementation

Launch: April 2018

Roll-out: November 2018 | 3 products