SAUCES & CHUTNEYS

Task

Developing designs for the produce category “Sauces“ and “Chutneys” from Naturata following

the newly launched corporate design guidelines of 2017.

Background

The sauces and chutney products belong to the "core range" of products from Naturata. The items are identified by their typographical labeling

on an orange colored chalk line. The “>” symbol is portrayed by a plate full of the correlating ingredients, which in turn increases the appetite

of the customer as well as bringing the savory flavor characteristics to life.

Implementation

Launch: March 2018

Roll-Out: October 2018 | 15 Products