Task

Design relaunch of the Naturata product category "Premium Vinegar & Oil" according to the new corporate design guidelines launched in 2017.

Background

The design of a primary and secondary packaging with gold embossing had to be solved for the premium vinegar so that the design looks unique and high quality. Matching the raw material, the ">" sign in vinegar is solved by a two-dimensional illustrated vine leaf. In contrast to the premium aspect, the flower of the oil should show more dynamism and loveliness in the design, which was visualized by a gold-shimmering oil Swoosh. The small olive blossom supports the product name and the dynamics in the swoosh. Premium designs live off reduction - that's why the typography and the "Reasons to Believes" are played smaller and more discreet than the ">" sign.

Implementation

Launch: Autumn 2017 | 3 products