ORIGIN CHOCOLATE

Task

To implement the new brand identity and corporate design within the “Best Food”

product category for premium chocolate for the first time. In this case, the “> mehr als bio” key visual

was showcased using illustrated floral elements. The product’s premium character was underscored through the use of hot foil

and high-gloss embossing.

The RTB was visualised through iconology on the front, and an information field on the back

.

The company’s organic strategy was upheld through the following packaging design

changes: Aluminium foil replaced by the mono-material OPP film 

Implementation

Launch: Autumn 2017 | 8 products