Task

Design relaunch of the Naturata product category "Syrup" according to the new corporate design guidelines launched in 2017.

Background

The maple syrup belongs to the product category "Best Food". These are characterized by the particularly appetizing atmosphere on the products. Thus, the ">" - sign is visualized by the atmospheric serving suggestion, which also serves as an appetizer and together with the atmospheric background gives the product already on its packaging a characteristic, tasty impression. The differentiation in the design is solved by the different colors of the syrup on the pancakes and by the slope tag next to the plate image.

Implementation

Launch: April 2019 | 2 varieties