Assignment

Our task in this project was to create a new identity for Naturata using a new corporate design. 

The values, goals, highlights, etc., were the main focus of the project. A new image was needed, not only to increase sales figures,

but also to give the brand the attention it deserves.

Background

Naturata, as an organic pioneer from the very beginning, leaves growth opportunities untapped, which is reflected in the sales figures and in comparison to its competitors.

Naturata thrives on good substance and is perceived more as a quality-oriented, trustworthy private label.

A positioning workshop showed a strong heritage of the brand and many aspects that are taken for granted today,

but neither structured, nor self-confidently carried to the outside.

Implementation

Launch date: 2017

Brand World / Packaging Design / Website / Print / Exhibition

CORPORATE DESIGN MANUAL

Tasks

Development of a Corporate Design Manual, which covers all visual basic elements and design guidelines for the

internal and external communication of the brand Naturata.

Background

The newly developed corporate identity and its implementation on all communication channels - with the goal of providing a set of rules for all service providers

in order to ensure a consistent brand image. A positioning workshop showed a strong heritage of the brand

and many aspects that are taken for granted today, but are neither structured nor confidently carried outside.

Task

Designing a logo for their 40th anniversary, which can be used on a variety means of communication. The invitations as well as the gifts for the anniversary party had to be designed within the scope of the event organization in order to present the brand’s new strategies and corporate design.

Background

The Naturata brand has been around since 1976 and celebrated their 40th anniversary in 2016. This event was planned to inform all employees about their new brand concept “> mehr als BIO” (more than organic).

Implementation

Timing: Summer 2016