COFFEE

Task

Developing designs for the produce category “Coffee “from Naturata following the newly launched corporate design guidelines of 2017.

Background

Naturata offers a range of unique coffee products within the Best-Food scope. The “>” symbol is illustrated using a napkin at an angle with a cup

of coffee placed on top of it. The character and the intensity of the coffee correlates with the color used on the packaging.

In addition to the above mentioned characteristics, the ingredients used alongside the coffee are placed next to the coffee cup.

At last, the scene is illuminated, which generates more appeal for the product.

Implementation

Launch: December 2018

Roll-Out: February 2019 | 28 Products