Task

Design development of a new product line "Bouillion To Go", which integrates creatively into the new Naturata seasoning assortment, but should receive a "Limited Edition character".

Background

The target group are young / young at heart adults. Accordingly, the design should be decorative, fresh, cheeky, cheerful and colorful. It is intended to arouse curiosity, to experience the culinary delights and to get a serial character within the product line. The overall concept idea is "Explore the world." Under this motto, illustrated ingredients in the context of a spice explosion symbolize the ">." A good distinction of all four varieties is played on different variety colors and variety-specific illustrations and texts.

Implementation

Launch: October 2018

Roll-Out: December 2018 | 4 varieties (4 cartons and 4 sachets)