Task

Relaunch of the basic tea range to match the new corporate design of the Lebensbaum brand.

Background

The design development of the Lebensbaum tea range is differentiated with clearly associated category colors and product images. With a high appetite appeal, different glass cups have been chosen, which provide a view of the brewed product and enhance the taste of fresh ingredients. The staging is done on a natural grayish looking background.

Implementation

Launch: 2021-2022


Roll-Out: 2022 | 47 products