Task

Design relaunch of the salad dressings in line with the newly launched corporate design guidelines for the "kitchen gadgets" category.

Background

Overall, the new design for the salad dressing mixes embodies the community of flavour and aesthetics. It invites you to embark on a culinary journey in which every aspect - from appearance to flavour - has been considered with great care. The Lebensbaum dressings refine any salad quickly and easily with carefully balanced herbs and spices. Each dressing mixture is presented with a disruptor in its own colour palette, reflecting the natural colours of the ingredients used. The whole design is rounded off with the typical grey wood background and a fresh lime green as the overarching category colour.

Implementation

Launch: March 2023 | 6 products