Task

Design and creation of the premium tea range for the catering and hotel industry to match the relaunch of the Lebensbaum brand.

Background

The tea varieties are presented in a counter display with an open removal compartment for the individual tea bags. Therefore, attention was paid to a harmonious overall impression in the display, which clearly puts the brand and also the individual varieties in focus. A colorful eye-catcher is provided by small illustrations of fresh and selected ingredients, but above all by the colored side panels on the package. The photo-realistic small illustrations, supported by lots of color, stand for the delicious taste of the different tea varieties and a strong variety differentiation despite the high proportion of Lebensbaum CD color shade "dark green".

Implementation

Launch: 2021


Roll-Out: 2021 | 16 products