Task

Design relaunch of a new storytelling tea range with different flavours under the concept "Time for my special feel-good moments".

Background

The world of wellbeing is about more than just relaxation - it's about pampering yourself holistically. Our new design for wellness tea blends harmoniously combines well-being, enjoyment and aesthetics. The tea blends are presented in a colour spectrum that reflects the many nuances of emotions. From calming blue to refreshing green and warm orange - each colour represents a different facet of well-being. This visual representation alone has a calming effect and invites discovery. The respective moments depicted are illustrated by two-dimensional illustrations, whereby each variety remains in its own uniform colour scheme with striking accents.

Implementation

Launch: September 2023 | 11 products