Task

Design relaunch of the entire coffee range in line with the new corporate design.

Background

The Lebensbaum coffee products were given a harmonious and aromatic impression with earthy, dark colors in combination with the category-overlapping gray tone. Double-walled glass cups allow a view of the freshly brewed coffee. Carefully selected beans or heaped ground coffee nestle around the cup. Hot fragrant steam rises appetizingly. This is how the day can start!

Implementation

Launch: 20201

Roll-Out: 2021 | 18 products