Task

Packaging relaunch and naming of the Mazzetti Cremissimo line.

Background

As competition with price-agile and much sweeter products has reduced Cremoso's market position more and more in the last two years, a price entry product "Cremissimo" was developed last year. It contains only 55% aceto balsamico and is much sweeter in taste.

The name Cremissimo may only be used for a limited time, so the design relaunch also involved a naming development.

Implementation

Launch: 2011

Roll-Out: January 2012 | 3 products