Task

Relaunch of existing delicatessen products in the French premium segment.

Background

Lacroix products are distinguished by the very high quality and exquisite ingredients.

As part of the design relaunch, a clear premium positioning in the design was developed and implemented for the entire delicatessen range.

The design of the delicatessen products, like the delicatessen soups, subtly integrates the mood of a French bistro and

thus creates a common staple of the two delicatessen assortments.

Implementation

Launch: December 2012

Roll-out: 2012