LAUNCH 2014
Task
Design relaunch of the entire Hansano assortment to modernize an refresh the former Hansano brand appearance.
Background
Focus of the relaunch is the communication of a regional concept "von uns - aus Norddeutschland". Our objective was to
strengthen and capitalize the brand by emphasizing the individual benefits of the products.
Implementation
Launch: September 2014
Roll-Out: 2014 | 37 products
LAUNCH 2006
Task
Development of a new overall brand look for Hansano. Development of a corporate line, with a stronger connection to the product range and that provides Hansano with its own brand environment through the use of a new visual language.
Background
To find a positioning for Hansano that clearly differentiates it from the competition.
Implementation
Launch: 2006
Roll-Out: 2006 | 5 products