FUEGO
Task
Design relaunch for the Kattus brand "FUEGO"
Background
In the marketplace, the trade brands in the taco and chips segment are increasing in strength. Kattus planned a relaunch of its FUEGO brand with the intention of making the brand more emotional and more unique and positioning it under a strengthened umbrella brand.
At the same time, the product range was enhanced with new products.
Implementation
Relaunch: 2007
Roll-Out: 2007 | 16 products
Creative Direction at Syndicate Brand & Corporate Design AG / Hamburg