FUEGO

Task

Design relaunch for the Kattus brand "FUEGO"

 

Background

In the marketplace, the trade brands in the taco and chips segment are increasing in strength. Kattus planned a relaunch of its FUEGO brand with the intention of making the brand more emotional and more unique and positioning it under a strengthened umbrella brand.

At the same time, the product range was enhanced with new products.

 

Implementation

Relaunch: 2007

Roll-Out: 2007 | 16 products

 

Creative Direction at Syndicate Brand & Corporate Design AG / Hamburg