HERBAL MARGARINES

Task

Design development for the launch of a new product category “herbal margarines” from the tube for the brand Deli Reform in three sorts.

Background

The eye-catching and natural appearance of the design was supposed to transport pleasure and enjoyment from food as well as the versatile possibilities of application of the product. The visualisation was focussed on taste and pleasure.
The product provides a purely vegetable alternative to herb butter with full flavour.

Implementation

Launch: April 2015
Roll-Out: 2015 | 3 sorts