BROTAUFSTRICH

Task

Concept design and idea development for the new product category Spreads, under the brand Deli Reform. Different factors were considered

independent forms of packaging, as well as materials, product names and retail placement. The following brand values were taken up here:

Quality, naturalness, purity, authenticity, openness to new things, modernity, creativity, down-to-earthness.

Background

Due to the strong market decline of margarine, Deli reform wants to occupy new uses and develop new segments, such as oils and spreads.

  Implementation

Launch 2016/2017

Roll-out: tbd