MARGARINE

Task

Development of a design for margarine in two varieties under the roof of Deli Reform.

Background

There were different design approaches with a focus on appetite appeal, clarity, credibility, purity and naturalness.

The design should attract the attention of non-users, increase the willingness to buy and communicate more clearly to the USP, without doing so

to lose the previous users.

Implementation

Launch: 2016/2017

Roll-out: stopped