SNACKS

Task

Design development of various snacks for older kids. (from 7 years)

Background

The product line is comprised of breakfast flakes, fruit bars, rice waffles, and in the near future fruit smoothies to go in squeeze pouches (Quetschies).

The design concept relies heavily on the Emotjis / personification of the packaging. On the top portion of the packaging there is a playful facial expression

with a text bubble coming out to mouth telling the customer to eat the contents. The variation of goods are clearly delineated by their brash color

coordination that matches the picturesque portrayal of the ingredients on the packaging, inviting the customer into a colorful, fruity world where snacking is fun.

Implementation

Launch October 2018

Roll-Out: December 2018 | 5 Products