FINE MUESLI QUINOA 

Task

Implementation of a design relaunch of the 4 muesli quinoa sorts, which stands out among the competitors, and at the same time supports

an independent Barnhouse brand identity.

Background

Barnhouse offers crunchies and mueslis in the organic food sector. The company' s leading

trademark is "Krunchy" with 13 products. The comparably small range of mueslis with only 4

products should be stronger adapted to Krunchy with regard to the umbrella brand, and at the

same time show off the design of the own segment "Müsli" in order to differentiate from the

Krunchys of the Barnhouse range.

Implementation

Launch: January 2011

Roll-Out: July 2011 | 4 Products