NATURA RUSSIA

Task

Design development for the product launch of a new ARLA cheese. A new, naturally matured cheese composition, with an as-yet incomparable taste.

Background

In keeping with the new positioning 'Closer to Nature', in 2012 ARLA is launching a new cheese onto the market as part of the 'Natura' brand.

Natura is a new, natural taste sensation reminiscent of a balmy summer morning. The natural cheese treat for the whole family.

The design is intended to reflect both the taste and the natural production methods and to provide a clear distinction from previous Arla brands.

Implementation

Launch: 2012

Roll Out: 2012 | 1 product