CASTELLO CHEESE WHEELS

Task

Integration of the 4 types of Allgäu cheese under the umbrella of Castello and inclusion into the associated design language of Castello.

Background

By acquisition of the cheese diaries Allgäuland, Arla is equipped with an extended assortment of cheese specialties.

In future a part of it will be brought to market under the brand Arla: products, that by their concept are positioned in the section naturalness

(e.g. mountain-farmer cheese). Products of a strong premium nature, with priority to special indulgance, and less importance of naturalness,

find a new home under the umbrella of Castello.

Implementation

 Launch: October 2012

 Roll-out: 2012 I 4 sorts