DRINKS

Task

Design development of 6 new grades of milk substitutes for market entry under the Allos brand.

Background

Organic food has been produced and distributed in Germany for 40 years under the Allos brand. With new product launches Allos strengthens

the role as an organic pioneer, but at the same time becomes more innovative and fresher, in order to address "light green" shoppers with the new products.

The design should clearly visualize the breakfast expertise of the Allos brand, as well as lightness and freshness.

Implementation

Launch: May 2016

Roll-Out: 2016 | 6 products